How VR can help your retail business? Here is an example, Last year, fashion brand Tommy Hilfiger created an in-store VR experience allowing customers to watch its autumn fashion runway show in immersive VR. Available in its flagship stores, including the one in London, customers could then buy the products they had just seen debuted. Tommy Hilfiger himself described the experience as “a compelling and interesting elevation of the traditional shopping experience”.
For customers this is more than just a novelty, as it allows them to get a much closer “view” of the products and genuinely engage with the brand. For fashion, allowing customers to have a front-row view of the action gives an insight into the brand which is much more engaging than was possible before.
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